Don’t Judge Challenge (#DontJudgeChallenge) is a selfie video fad in which the participant records oneself at a close-up angle while wearing heavy facial makeup to appear as unattractive as possible, before transitioning into another self-portrait in which the subject is shown in their most photogenic form.The challenge reportedly began as a hashtag campaign to combat the widespread phenomenon of body shaming on the Internet, with some of its earliest instances submitted to Instagram sometime between late June and early July 2015.The identity of the hashtag creator or the location of the original instance remains unclear; however, Chicago Tribune has cited British beauty blogger Em Ford’s makeup tutorial video titled “YOU LOOK DISGUSTING” as a potential source of trigger that may have given rise to the hashtag.

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