Social media is the
latest and the most talked about buzzword of 21st century. Facebook,
twitter and many other social networking sites have changed our lives like never
before. You can forget to eat your breakfast one day, but surfing on the social
media, Never!! The friends, the groups, voting, discussions, likes, comments are
like our lifeline today.
And if social media
is excelling, so is social shopping. Social shopping is gaining a lot of momentum
these days but what exactly it is?? It is the combination of social media and e-commerce.
Basically, social shopping is essentially mixing the aspects of social networking,
your friends, groups, discussions and making all of them work for the best activity
in the whole world “shopping”!!
Social shopping can
be of many types like actual shopping on social networking site or writing and reading
product reviews or price comparisons. There a number of shopping benefits that social
media offers. Some of the essential benefits are listed below:
1)Bringing everything at
Social networking is
way better than the old fashioned web shopping because everything is available at
one place, your family, friends and relatives. And, it offers almost all types of
products- clothes, cosmetics, jewellery, furniture etc. at one single site.So now, you don’t have to flip from
site to site, in search of the desired product. You can also seek your friend’s
opinion on the product that you want to buy. Just show him/her your shopping bag
and their opinion.
2)Learn from others experience:
While shopping through
social media, you get to read the product reviews and price comparisons by many
customers. Whenever, you are going in to buy some product, such reviews and feedback
may prove really beneficial for prospective customers. Basically, you can learn
from others experiences whether good or bad. The word of mouth works extremely well
on social media. It has the power to make or break a product/service.
3)Find the best prices and
Another benefit that
social shopping offer is that it brings the best possible deals and prices for the
customers. Because of the tremendous competition in this area, the companies are
always on their toes and there is cut throat competition which actually proves to
be extremely beneficial for the customers. They get the best products at the least
prices possible. And this is not all, there are numerous deals and offers that lure
the customers to shop more on social media.
4)It is fun:
Shopping is always fun
but social shopping is double fun. Firstly, you don’t have to sweat on the streets
to buy something. Secondly, you are just a click away from the latest fashion trends
around the world. Thirdly, it is amazing to see what others are buying and flaunting
your own shopping bag. And last but not the least, the social media contests that
offer you free deals and coupons is exceptionally good. You just can’t stop yourself
from indulging into this shopping spree.