The meteoric rise in the use of social networks has in-turn
given rise to a new kind of shopper, the savvy shopper. Social networks are
indeed making people far more shopping savvy, by simply offering a platform for
ideas, trends, views, news and reviews to float around and be passed on at the
speed of light.
Taking a closer look at the features and benefits of social
networks themselves, the ability to quickly share virtually any information is
only a couple of clicks of the mouse away, or a couple of Smartphone screen
flips/mobile phone button presses away. People can share and essentially
broadcast information about what they're up to, where they are and who they're
with instantly, with the added luxury of adding a picture to the description as
well.
The power of such a platform quite easily and readily spills
over into the shopping world, where connected social network users share
information about where they are shopping, why they are shopping at that
particular location, how much they are spending and even go as far as sharing
pictures of exactly what it is they are purchasing. This process instantly
accounts for a plethora of savvy shoppers, simply because they have a wealth of
highly specialized knowledge about the shopping scene, possibly from the best
point of view -- their trusted contacts.